Rebranding and repositioning Alta Motors in order to change perception of the electric motorcycle and electric motor within the motocross market and the motorsports industry as a whole.
Alta Motors offers the only electric motocross bike comparable in performance to modern gas-powered motocross bikes. Through development of its products, Alta Motors stands to advance battery technology and to introduce a sense of environmentalism to the motocross and motorsports community. Alta Motors seeks to create an electric motocross motorcycle which performs in competition on par with today’s standard motocross motorcycle powered by a combustion engine. With the offering of this motorcycle, Alta Motors intends to bring legitimacy to the e-bike sector of the motocross market.